Explore how Broad Street Licensing Group makes brand licensing seamless, strategic, and successful. From concept to shelf, we handle every step.
Ready to License Your Brand? Here’s How It Works with BSLG
You’ve got a strong brand. You’re thinking about brand licensing. But where do you start?
At Broad Street Licensing Group, we make it simple. As a full-service brand licensing agency focused on the food & beverage industry, we turn ideas into revenue-driving retail programs and we do it all under one roof.
1. One Partner. All the Services.
No more chasing down multiple vendors or juggling communication across different agencies. At BSLG, we’re your all-in-one agency for brand licensing.
Whether it’s brand representation, manufacturer connections, or retail activations, we manage everything from day one.
We handle:
- Brand strategy development
- Licensee prospecting and vetting
- Contract negotiations
- Product development oversight
- Marketing and retail rollout
- Ongoing brand licensing management
2. From Idea to Execution: Without the Headaches
Brand licensing can get complicated. But not when we’re involved.
We remove the stress and uncertainty by managing the entire process. Our experienced team handles the logistics, compliance, timelines, and communication, so your licensing program runs smoothly and delivers real results.
You get all the glory. We handle the worry.
- Total Transparency & Seamless Tracking
Collaboration is key. That’s why we make it easy to stay connected throughout the project.
Whether you’re in the office, on the road, or remote, our state-of-the-art tracking systems keep you informed at every stage without endless email threads. You’re always in the loop without being buried in the details.
4. Success and a Safety Net
We aim to create award-winning retail programs, not just deals. But even in rare cases where a partnership doesn’t pan out as expected, we’ve built customized exit strategies that protect your brand and reputation.
Our programs are designed for longevity, but we plan for agility, so you can pivot without pain
5. Why BSLG? Because We Deliver
With decades of experience and global reach, BSLG is a proven growth engine.
We’ve powered licensing programs for Burger King, BIC, Playboy, Guinness, SeaPak, Tony Roma’s, and many more. Our results speak for themselves, and our clients return again and again.
Let BSLG build your next successful retail licensing program, fast, strategic, and seamless.