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Founded by Pam Seguin and her daughter Calie Roberts, RootUp Concord is a brand new storefront in Concord, NH.

When we spoke with Pam and Calie, Calie said regarding their recent opening. “Last summer, my mom a had hair salon, Beauty By Design in Concord, NH. We had a table with bracelets, jewelry and homemade goods, which were getting very popular, and we realized this could something.”

And so the idea RootUp Concord was planted. From their website,, “We are nature inspired souls educating those with interest in the metaphysical and holistic realms. We provide tools and classes to bring your mind and body back to homeostasis.” The store broke ground in October and has been getting busier by the day.

Since then, they’ve added more homemade organic products, such as shea butter, beauty products, crystals, sage, essential oils, and more. Pam also mentioned that RootUp caters to the Wiccan community, which is very important to her and the team. And many of the products and services offered by RootUp are based on the Chakra System.

Pam says that their team does more than sell these products.

They also coach and provide guidance to customers, as well as values a personal connection with them.

“I have many customers coming in telling me of physical or spiritual issues they are dealing with, we aren’t going to just sell you something, we’ll show you how to use it.

In addition to some great products, RootUp also has a Reiki Master, along with zero gravity chairs, and offers Blue Light/Salt Therapy, which can help with bronchitis/flu symptoms.

The team is hosting wellness-related events, such as their “Reveal Your Inner Goddess” event on April 4th, 2020, from 9am-6pm, complete with Hair/Makeup Makeovers, Crowns, Hand Massages, and includes a photography session.

Or, you may want to try one of their 20 for 20 events, which offers $20 hypnotherapy, oracle readings, or aromatherapy massage for 20 minutes. This can be a great way to get to know the store, products, and meet the team.

For customers looking for assistance after hours, Pam says she is taking appointments and is on-call on the weekends and evenings.

The team at RootUp Concord:

Owner, Psychic/Medium: Pam

Owner, Oracle Reader, Essential Oil Advocate: Calie

Hypnotherapist: Nicole

Reiki Master: Kathy

Photographer: Erin, Event Photographer


Store Information:



Address: 27 South State Street, Concord, 03301

Phone Number: 603.848.2703


Mon – Friday: 10am-6pm

Saturday & Sunday: By appointment/On-call

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