In a world where inflation, tariffs, and consumer fragmentation are redefining what success looks like for food and beverage companies, The Licensing Letter recently spotlighted an agency that has mastered the art of strategic brand growth—even in turbulent times.

Broad Street Licensing Group (BSLG) was featured in TLL’s May 2025 editorial, titled “Broad Street Helping Brands Navigate Troubled Economic Waters.” The article highlights how this industry-leading licensing agency is helping brands and manufacturers not just survive, but thrive, by leveraging the power of licensing to create new revenue streams, increase retail visibility, and deepen consumer connections.

🔗 Read the full article on The Licensing Letter →

A Proven Track Record of Turning Pressure into Performance

BSLG’s long-standing focus on the food, restaurant, and beverage sectors has made it a go-to partner for global brands like Subway, Hard Rock, Burger King, Guinness, and BIC. These brands have all tapped BSLG’s expertise to expand beyond their core business—introducing co-branded snacks, beverages, frozen meals, and even personal care products.

The TLL article underscores how, during economic downturns, brands working with BSLG have continued to:

• Capture shelf space
• Protect and grow consumer mindshare
• Create products with built-in demand
• Generate royalty income with minimal risk

“Companies that maintain or increase licensing and marketing investments during downturns consistently emerge stronger,” says Peter Cross, Vice President of Strategic Partnerships at BSLG.

Licensing as a Strategic Growth Lever

Rather than retreating during uncertain times, BSLG helps brands take a bold step forward by transforming intellectual property into high-performing, licensed product lines that consumers recognize and trust. This proactive model has allowed brand partners to rapidly diversify their offerings, enter new retail categories, and develop stronger emotional resonance with their target audience.

The Manufacturer Advantage

The article also highlights how manufacturers benefit from strategic licensing. By collaborating with BSLG, they gain access to established brand equity—shortening time-to-market, lowering promotional spend, and increasing buyer interest from day one.

“It’s not just about slapping a logo on a product,” Cross notes. “It’s about extending the brand’s essence into categories that truly excite the consumer.”

BSLG’s licensing strategies allow both sides—brand owners and manufacturers—to mitigate risk while tapping into real consumer demand.

Looking Ahead: Licensing in 2025 and Beyond

BSLG President Carole Francesca and her team continue to drive high-performance programs that span global markets and new product categories. As the TLL feature emphasizes, the most successful brands are leaning into smart partnerships, using licensing not just as a marketing tactic—but as a business model for resilience and growth.

In a volatile landscape, experience matters. BSLG’s 29-year track record proves that with the right guidance, licensing can help brands emerge stronger, bolder, and more connected to their consumers than ever before.

For more insights, visit bslg.com and explore how Broad Street Licensing Group continues to redefine brand licensing success.