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WEST CHICAGO, IL – May 15, 2024 – The Jel Sert Company, one of the world’s leading forces in the powdered drink mix and freezer bar categories, has partnered with Broad Street Licensing Group (BSLG) as their exclusive agency to expand its iconic brands into exciting new markets. Through its partnership BSLG is set to license the Wyler’s Light, Fla-Vor-Ice, Pure Kick and Otter Pops brands into the beverage, fruit snacks, confections and supplements categories, designed to cater to today’s consumer tastes and needs.

A Visionary Expansion Strategy

With nearly a century of delivering exceptional products, Jel Sert has consistently secured its spot in American homes, recognized for its commitment to quality and value. The licensing program will translate this revered trust into groundbreaking ventures that will take the Wyler’s Light, Fla-Vor-Ice, Otter Pops and Pure Kick brands into new markets and across retailer aisles.. Amy Pagels, VP of Licensing and Partnerships at The Jel Sert Company, elaborates on their strategic approach, stating, “Our rich heritage with celebrated brands equips us perfectly for this ambitious expansion, designed to cater to the contemporary consumer’s diverse tastes and demands.”

Leveraging Expertise for Brand Growth

BSLG will play an instrumental role in this venture, applying its extensive experience to navigate the intricacies of brand extension while ensuring the essence and allure of Jel Sert’s brands are intact. Peter Cross, Director of Licensing at Broad Street, shares his enthusiasm: “It’s a privilege to work alongside Jel Sert. We are committed to harnessing their iconic brand identity and sterling reputation to develop food and beverage innovations that not only meet but exceed consumer expectations.”

Beyond Licensing: A Commitment to Innovation

This partnership transcends traditional licensing—it’s about crafting an engaging brand experience. By leveraging BSLG’s vast network and industry acumen, Jel Sert is set to enhance its market reach and deepen consumer loyalty, both old and new.

Future Prospects

Looking ahead, the focus is on seamlessly integrating Jel Sert’s longstanding heritage with modern consumer trends to unveil products that truly stand out. Peter Cross of BSLG invites interested parties to explore licensing opportunities that promise to redefine industry standards in the food and beverage realm.

About Broad Street Licensing Group

A trailblazer in transformative brand partnerships, Broad Street Licensing Group continues to be a cornerstone in the food and beverage industry. Their strategic expertise not only boosts brand visibility but also ensures the success of every new product introduction, cementing their role as a vital ally for brands aspiring to new heights of market presence.

For more information about a licensing partnership for the Wyler’s Light, Fla-Vor-Ice, Otter Pops and Pure Kick brands, visit the Broad Street Licensing Group website or directly reach out to Peter Cross at This partnership is not just about expanding product lines—it’s about pioneering new industry benchmarks and enriching the consumer experience with each product interaction.

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